Lead Manager - Media

New York City, NY (On-site)

$140K/yr – $160K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the paid media engine across US brands with channel mix, audience-driven planning, and agency governance that ties to business impact.

  • Lead end-to-end media strategy and AOR governance with budget discipline.
  • Translate brand and audience insights into paid plans that move engagement and revenue.
  • Integrate paid with owned/earned/influencer/CRM for connected campaigns and cross-brand learning.

Job Description

  • Own end-to-end media strategy and the paid ecosystem across our US portfolio—defining channel mix, investment allocation, and performance expectations
  • Translate brand strategy and audience insights into effective paid plans that drive consumer engagement and commercial impact
  • Lead our Media AOR, including scope, performance, and fee governance, ensuring strong delivery and accountability
  • Drive performance through audience strategy, testing, and continuous optimization—embedding learning across brands
  • Integrate paid media across owned, earned, influencer, and CRM activity to deliver connected campaigns
William Grant & Sons logo

William Grant & Sons

William Grant & Sons is an independent, family owned premium spirits company.When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over.These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations. We consistently win the industry’s top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people. One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term. William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today.

Founded in 1900
Bellshill, Scotland, GBR
2.7K employees (388 in marketing)

Traffic Signals

Monthly Visitors
43.7K
Traffic Source Mix
Search
43.2%
Direct
39.6%
Referral
9%
Social
6.8%
Paid
1%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
367 (14% of company)
Marketing Roles Posted (Last 30 Days)
4