Responsibilities

• Own and evolve the end‑to‑end measurement framework for in‑person activation (IPA) experiential programs, ensuring consistency, quality, and scalability across field‑based activations and experiences.
• Define and maintain performance standards, KPIs, benchmarks, and success definitions across in‑person experiential channels and formats.
• Act as the subject‑matter expert on experiential measurement best practices and governance.
• Partner with CX IPA team, MSE, and agency analytics teams to ensure alignment on methodology, data sources, and reporting cadence.
• Develop executive‑ready performance narratives, one‑pagers, and readouts translating in‑person activation results into clear business implications.
• Elevate insights beyond reporting to concise “what happened / why it matters / what to do next” storytelling.
• Support senior leadership reviews, business updates, and planning conversations with high‑confidence activation analytics.
• Serve as primary analytics support for IPA ad hoc requests, including performance deep‑dives, opportunity sizing, test‑and‑learn analysis, and ROI.
• Digital Engagement Analytics Support measurement and insights around digital engagement touchpoints, particularly where there may be an intersect with in‑person activations.

Requirements

• Bachelor’s degree required
• 3+ years experience in analytics, marketing performance, or consumer insights
• Hands-on experience in the planning, execution and results measurement of multi-channel 1-to-1 marketing campaigns and consumer journeys
• Working knowledge/familiarity with digital / CRM marketing analytics & performance measurement (Email, SMS, Direct Mail, Websites)
• Experience working with Databricks and Power BI analytical tools a plus
• Experience in consumer goods and/or regulated industries preferred

Preferred

• Experience working with Databricks and Power BI analytical tools a plus
• Experience in consumer goods and/or regulated industries preferred

Benefits

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees