We’re looking for a Lead Lifecycle Email & SMS Strategist with deep expertise in DTC ecommerce and Klaviyo to own and evolve lifecycle and retention strategy across client accounts. This is a senior, strategy-first role focused on driving measurable improvements in customer lifetime value (LTV), repeat purchase rate, subscription performance, and overall retention outcomes through best-in-class lifecycle marketing.

Zero Gravity Marketing (ZGM) is a full-service digital agency built on strategy, collaboration, and a solution-oriented mindset. We believe the best marketing is both smart and human — driven by data, guided by empathy, and fueled by curiosity.

Our team partners with ecommerce and DTC brands to create impactful lifecycle marketing programs across email and SMS, blending creative storytelling with technical precision to drive retention, engagement, and revenue growth.

We’re looking for a Lead Lifecycle Email & SMS Strategist with deep expertise in DTC ecommerce and Klaviyo to own and evolve lifecycle and retention strategy across client accounts.

This is a senior, strategy-first role focused on driving measurable improvements in customer lifetime value (LTV), repeat purchase rate, subscription performance, and overall retention outcomes through best-in-class lifecycle marketing.

You’ll lead lifecycle strategy across multiple accounts — shaping customer journey architecture, identifying growth opportunities, and translating performance insights into clear, actionable recommendations. As a senior individual contributor, you’ll also mentor peers, elevate execution standards, and influence client direction without direct people-management responsibilities.

This role is ideal for someone who has owned full lifecycle programs end-to-end — not just campaign execution — and thrives in a fast-paced, client-facing agency environment.

• Lead lifecycle strategy across email and SMS programs for ecommerce and DTC clients
• Build and optimize flows including welcome, post-purchase, winback, replenishment, VIP, and subscription journeys
• Develop segmentation, personalization, and testing strategies to improve retention and revenue
• Analyze lifecycle performance and turn insights into actionable recommendations
• Oversee campaign and flow QA, optimization, and execution within Klaviyo
• Partner with creative, analytics, and account teams to deliver high-performing campaigns
• Present strategic recommendations and performance insights to clients
• Mentor junior team members and help improve lifecycle standards and processes

• 5–8+ years of lifecycle/email/SMS marketing experience in ecommerce, DTC, or agency environments
• Deep hands-on experience with Klaviyo
• Strong understanding of retention KPIs including LTV, repeat purchase rate, AOV, and churn
• Experience building and optimizing full lifecycle programs
• Strong analytical and strategic thinking skills
• Excellent communication and client-facing experience
• Ability to manage multiple accounts and priorities in a fast-paced environment

• Experience with Attentive, Postscript, or other SMS platforms
• Familiarity with Shopify, Recharge, GA4, or HubSpot
• Experience with subscription, loyalty, or referral programs
• Strong copy or creative instincts

• Improved retention and lifecycle performance across client accounts
• Strong campaign and flow performance through testing and optimization
• Clear, strategic client communication and recommendations
• High-quality execution and cross-functional collaboration