Responsibilities

• Own your titles!
• Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
• Monitoring Title performance weekly
• Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
• Manage research, development, testing, and analysis of UA and ASO creatives
• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
• Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
• Take a metrics-driven approach to creative iteration and localization
• Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
• Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio

Requirements

• The right candidate brings demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity
• 5+ years of experience developing marketing strategy and working within a marketing organization
• 3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives
• Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields
• Experience leading high scale apps/products including asset development, messaging, and marketing strategy
• Proven understanding of research and testing methodologies
• Experience with ASO is ideal for this role
• Excellent written and verbal communication, including strength in using Excel and rockstar at using Powerpoint
• Experience working with agencies and designers
• Ability to influence, inspire, and motivate people within the team as well as across the org

Benefits

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!