Head of Organic Growth, Kraken Pro
Kraken
USA (Remote)
$110K/yr - $221K/yrIn-houseFull-timeSenior level5+ years exp.
15 hrs ago
Lead Growth Marketer, Monetization & AI
Boston, MA (Unknown)
$135K/yr – $180K/yrSenior Level5+ years expFull time
Posted 1 day ago
Job Summary
Own the full free-to-paid lift from discovery to revenue, guiding experiments, offers, and pricing while partnering with Product and Engineering to ship measurable increases in upgrades.
- Own a free-to-paid upgrade lift with measurable results
- Lead data-informed experiments and AI-assisted prototyping with engineering support
- Collaborate on pricing and packaging with leadership
Job Description
Responsibilities
- Active member conversion
- Free to paid conversion for active members in the segments you target, against an upgrade target and a known baseline
- Finding the ready-to-buy moments in product usage data, and building the offers, prompts, and paths that turn them into upgrades
- Mapping the path from activated to paid, messy real-world details included, and fixing where it breaks
- Allie as a conversion channel
- Defining where Allie conversations with free members should lead to an upgrade, in the app and in the Allie experience
- Partnering with Product on the free version of Allie so it's built to convert from day one
- Product and Engineering build Allie. You make sure Allie drives upgrades.
- Figuring out which features drive upgrades and which belong in the free plan
- Testing offers, paywall moments, and the story about why paying is worth it
Requirements
- 5 to 8 years in growth, conversion, lifecycle, or product-led growth
- Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
- A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
- Fluency with product usage data. You turn what you find into testable hypotheses.
- Comfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into production.
- AI in how you work every day: analysis, writing, building, testing
- You run on your own. Give you a target and the context, and you'll figure out the first move.
- You can tailor a message to a specific audience and make paying feel like the obvious next step
- Experience at a subscription or freemium company where users upgrade on their own
Preferred
- Performance marketing, paid acquisition, or social targeting
- Small business customers and imperfect, real-world data
- Startup experience, or something you built from scratch
Benefits
- Compensation & Benefits: $135,000 to $180,000 base salary plus uncapped variable pay tied to your results (see Compensation below). Plus unlimited vacation, comprehensive health benefits, paid parental leave, a flexible remote/hybrid working model, professional development reimbursement, a $500 new hire home office setup, and a 401(k) program.
Alignable
4.0 Glassdoor
Alignable is a remote-first, mission-driven Series C (and profitable) growth stage startup. We are on a mission to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business. At Alignable, we are proud to be a thriving online network with over 10 million members connecting business owners in 35,000 local communities. As the go-to business network, Alignable is committed to simplifying the process of forming genuine connections for business owners. By joining the Alignable network, business owners can tap into opportunities to gain local referrals, expand their customer base, form genuine relationships, and exchange insights and guidance with others in their industry.If you want to empower business owners through a networking platform unlike any other, let’s talk.Check out what "Life at Alignable" is like: https://careers.alignable.com/#remote#WereHiring #RemoteJobs #SupportSMBs*Important Note to Job Seekers: Do not fall victim to scammers. If you're applying to a job at Alignable and cannot confirm it is a legitimate job opportunity via our company's careers page (https://careers.alignable.com/), it's a scam. If you're asked to interview for a job at Alignable via Skype or text specifically, it's a scam. If you're contacted by anyone posing as an Alignable employee that doesn't have an "@alignable.com" email address, it's a scam. The FTC has resources to help you spot job scams. If you spot a scam, report it at ReportFraud.ftc.gov. Your safety and security is very, very important to us!
Founded in 2012
Boston, Massachusetts, USA
80 employees (11 in marketing)
71% recommend to a friend
72% CEO approval
Salaries
Posted range
$135K/yr – $180K/yr
Taken straight from the job posting.
The middle of this range ($158K) is 26% above the median base salary for Growth Marketing Lead roles in the United States ($125K).
Growth Marketing Lead median pay in the United States
Most pay falls between $88K and $160K. Based on 39 salaries.
Marketing Team
Marketing Team Size
7 (9% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$18.9M
Last Raise
$5.9M
Series Unknown, 8 years ago
Funding History
- Jul 2018Series Unknown • $5.9M
- Jun 2016Series Unknown • $1.5M
- Sep 2015Series Unknown • $8M
Traffic Signals
Monthly Visitors
2M
Traffic Source Mix
Search
20.3%
Direct
76.5%
Referral
2.5%
Social
0.2%
Paid
0.3%
Headcount Trend
Current headcount: ~80
News about Alignable
Links
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