Lead, Global Brand Narrative & Writing

Beaverton, OR (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 10 days ago

Job Summary

Own end-to-end Nike Football storytelling campaigns, shaping narrative architecture from strategy to writing, and collaborate across teams to translate big ideas into platform-native content.

  • Lead concept ideation and production timelines
  • Partner with Narrative & Writing teams to refine angles

Job Description

Responsibilities

  • End-to-end football storytelling – drive campaigns from creative strategy and concept ideation through narrative architecture and writing executions across multiple channels.
  • Ideas before content – bring an obsession with football, athletes and product innovation to uncover distinctive angles and build ideas grounded in real athlete, sport and product truths.
  • Creative partnership – collaborate with a multidisciplinary team to explore different angles into a story, then develop its creative expression across platforms.
  • Platform-right storytelling – translate big creative ideas into writing that feels native and compelling across social, digital, retail and other consumer touchpoints.
  • Creative agility – bring an open mind to feedback and iterate quickly and thoughtfully as strategies, briefs and story angles pivot.
  • Presentation & influence – present work with confidence and clarity, articulating the thinking behind every creative choice and using language to align partners and move ideas forward.
  • Seasonal creative stewardship – shepherd stories from concept through production against seasonal timelines, maintaining the integrity of the idea as the work evolves.
  • Football expertise – stay relentlessly immersed in the global game: the athletes, clubs, competitions, culture and evolving ways football is played and experienced. Bring that knowledge into the work in ways that make Nike Football storytelling sharper, more credible and more distinctive.
  • Creative resilience – thrive in a fast-moving environment with multiple stakeholders, shifting inputs and high expectations, while maintaining a positive, solutions-oriented approach and a high creative bar.
  • Stories grounded in athlete & product truths – exhibit traits of a skilled interviewer who brings a storytelling angle to conversations with athlete protagonists and product designers. Seek out the expertise of Product Writing colleagues for innovation stories. Champion the story on set.

Requirements

  • Deep knowledge of Global Football and a genuine obsession with the game, its athletes, culture and product innovation.
  • Bachelor's degree in writing or related field. Will accept any suitable combination of education, experience, and raining.
  • Outstanding copywriting skills, paired with a strategic mindset and the ability to turn complex inputs into simple, powerful ideas.
  • Agency, freelance or in-house experience partnering with Art & Design to develop integrated stories across multiple platforms.
  • Proven ability to drive end-to-end storytelling, from early creative strategy and concept ideation through final writing executions.
  • Strong presentation skills and the confidence to articulate, defend and evolve creative ideas — knowing that every word matters.
  • An open and collaborative mindset, with the ability to receive feedback and iterate quickly as strategies and story angles evolve.
  • Ability to thrive under the scrutiny of multiple stakeholders and maintain creative ambition in an ever-shifting landscape.
  • Fluency in Keynote and Figma
  • This role is based on-site at Nike World Headquarters in Beaverton, Oregon.

Benefits

  • Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.
  • We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.
NIKE logo

NIKE

4.0 Glassdoor

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world. Here, every teammate has a role to play. We work together, embracing our differences and pushing boundaries, to achieve collective success. For more information on how you can contribute to a world-class team, visit our career site at nike.com/careers and join our talent community at https://nikeats.avature.net/niketalentcommunity.

Founded in 1964
Beaverton, OR, US
85K employees (13,834 in marketing)
77% recommend to a friend
90% CEO approval

Funding

Total Funding
$239M
Last Raise
$239M
Post IPO Equity, 2 years ago

Funding History

  • Aug 2024
    Post IPO Equity • $239M

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Lead, Global Brand Narrative & Writing

NIKE · Beaverton, OR · Unknown