Responsibilities

• Prospecting & Outreach: Identify target audiences and conduct cold outreach via phone, email, or social media to generate interest.
• Lead Qualification: Qualify leads based on interest level, budget, and purchasing power to ensure they are "hot" before passing them to sales.
• Campaign Management: Develop, manage, and execute lead generation campaigns (inbound/outbound) and assist with marketing events.
• CRM Maintenance: Use CRM tools to manage data, track interactions, and maintain accurate records of leads and customer journeys.
• Performance Tracking: Monitor key metrics like conversion rates, cost-per-lead, and ROI to refine strategies and improve results.
• Collaboration: Work with sales and marketing teams to ensure consistent messaging and aligned outreach.

Requirements

• Bachelor's degree in business, Marketing, or a related field (or equivalent experience).
• Sales/Marketing Background: Previous experience in cold calling, telemarketing, or lead generation.
• Communication Skills: Strong verbal and written communication, with the ability to persuade and negotiate.
• Technical Proficiency: Proficiency in CRM software (e.g., Salesforce, HubSpot), LinkedIn Sales Navigator, and Microsoft Office/Google Workspace.
• Analytical Ability: Skilled in evaluating data to optimize campaigns.
• Personality: Highly motivated, resilient, and proactive, with the ability to handle rejection.

Preferred

• Multitasking: Ability to juggle two or more projects simultaneously, self-starter.
• Analytical: Strong problem-solving and time management skills.
• Effective verbal and written communication skills.
• Excellent interpersonal skills interacting successfully with management and team members. Customer focused mindset.
• Ability to work both independently and as part of a team.
• Strong attention to detail and documentation.