Responsibilities

• Research prospective customers using approved sources and document relevant company, contact, and qualification information in the Lead Generation Specialist role at Harvest Advertising.
• Build and maintain clean prospect lists, account records, contact details, segmentation, and lead-source information as part of the Lead Generation Specialist role at Harvest Advertising.
• Apply approved qualification criteria and route appropriate leads to the responsible sales or account team across advertising and campaign delivery in this Lead Generation Specialist position.
• Support approved email, phone, event, or campaign follow-up and record responses, next steps, and opt-out status accurately for the Harvest Advertising team as part of Lead Generation Specialist work.
• Keep CRM stages, ownership, activity history, and follow-up dates current and remove duplicate or invalid records while supporting advertising and campaign delivery in the Lead Generation Specialist role at Harvest Advertising.
• Track lead volume, response, qualification, and handoff metrics and prepare recurring activity summaries as part of day-to-day Lead Generation Specialist responsibilities at Harvest Advertising.

Requirements

• Strong online research, organization, written communication, and data-entry skills for the Lead Generation Specialist opening at Harvest Advertising.
• Comfort using CRM systems, spreadsheets, email, prospecting tools, and shared databases.
• Ability to follow qualification criteria consistently and maintain accurate lead records.
• Professional communication and careful handling of contact and account information.
• Attention to detail when managing high-volume prospect lists and follow-up tasks.
• A pre-employment background check is required.