Responsibilities

• Short-Form Content Creation
• * Develop content ideas for Instagram Reels, TikTok, YouTube Shorts, and other relevant social platforms.
• * Write compelling hooks, opening lines, talking points, and scripts for short-form videos.
• * Turn long-form content, interviews, founder insights, and existing ideas into engaging short-form assets.
• * Develop Instagram carousels, captions, stories, pinned-post copy, and other written social media content.
• * Help structure Instagram profiles, Stories, Highlights, and pinned posts to communicate value and encourage inquiries.
• * Create content angles that capture attention, maintain interest, and encourage viewers to take action.
• Content Strategy & Copywriting
• * Research target audiences, customer pain points, objections, desires, and buying motivations.
• * Develop content pillars, messaging angles, and campaigns aligned with business objectives.

Requirements

• At least 2 years of professional experience in content writing, copywriting, social media marketing, or a closely related field.
• *Demonstrable hands-on experience creating short-form video content*, particularly Instagram Reels, TikTok, or YouTube Shorts.
• Experience writing scripts, hooks, captions, or content concepts for short-form videos.
• A strong portfolio of published content or relevant work samples.
• Experience creating content for businesses, founders, personal brands, agencies, consultants, or service providers.
• Proven understanding of direct-response copywriting and lead-generation principles.
• Strong storytelling, audience research, and customer psychology skills.
• Ability to write compelling hooks and CTAs that encourage action.
• Excellent written English and the ability to communicate ideas clearly.
• Ability to explain the reasoning behind content decisions.

Preferred

• Experience working with founders, creators, agencies, consultants, or B2B businesses.
• Experience developing organic lead-generation campaigns.
• Understanding of short-form video retention, pacing, storytelling, and audience engagement.
• Experience with Instagram Stories, Highlights, and profile conversion strategies.
• Experience with LinkedIn content, email marketing, or SEO content.
• Familiarity with Canva, AI-assisted workflows, and content analytics.
• Examples of content that generated qualified leads, inbound inquiries, or sales opportunities.