Responsibilities

• Execute in-quarter lead generation programs — build, launch, and optimize campaigns focused on driving qualified leads into the funnel.
• Promote and distribute content assets (reports, webinars, and more) across channels to maximize lead capture and ensure the sales team is informed
• Partner with marketing team to ensure lead generation tactics are considered as a part of all our marketing activities (i.e. top prospects in our CRM are invited to an in-person event; social influencers are leveraged for prospecting, etc.)
• Monitor lead quality in partnership with performance marketing, flagging gaps and pushing for improvements when volume or fit falls short.
• Segment the prospect pool and build targeted nurture campaigns that accelerate leads through their journey toward a sales conversation.
• Partner with Revenue Operations to improve lead flow and routing, using tools like HockeyStack to identify drop-off points and conversion opportunities.
• Write campaign copy — emails, landing pages, and ads — independently and quickly, without needing significant creative support.

Requirements

• 3-5 years in lead generation, performance marketing, or a similar funnel-focused role, ideally in B2B SaaS.
• Genuinely obsessed with lead flow and conversion metrics — you know your MQL-to-SQL rate and you always want to improve it.
• A fast, self-sufficient executor — you can take a brief and deliver without a lot of back-and-forth.
• Strong conversion copywriting skills; you write emails and landing pages that get clicks and form fills, not just reads.
• Hands-on experience with marketing automation, CRM, and analytics tools (HockeyStack, HubSpot, Salesforce, or similar).
• Collaborative and communicative — comfortable working closely with sales and ops to keep lead quality tight.
• Experience running lead capture programs around content assets like webinars or gated reports.
• Familiarity with lead scoring, routing logic, or revenue attribution platforms.
• Background in segmented or account-based lead generation approaches.

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements