Responsibilities

• Plan, manage, and execute a full calendar of events including industry conferences, trade shows, Snorkel-hosted meetups, our annual user conference, and partner co-marketing activations.
• Design and run regional field programs that support pipeline generation and accelerate deals in partnership with the sales team.
• Build and nurture Snorkel's presence in the broader AI and ML community through meetups, developer-focused events, and grassroots activations that foster genuine connection and dialogue.
• Collaborate with technology and channel partners on joint events and co-branded experiences that extend reach and credibility.
• Own the events budget, negotiate contracts with venues and vendors, and ensure every dollar drives measurable impact.
• Work closely with demand generation, content, product marketing, sales, and design to ensure events are tightly integrated into broader campaigns and GTM motions.
• Define KPIs for each event, track performance (leads, pipeline influence, engagement), and apply learnings to continuously raise the bar.

Requirements

• 5–7 years of experience in field marketing, event marketing, or experiential marketing in B2B technology, SaaS, or AI/ML
• Proven track record of planning and executing events end-to-end — from large-scale conferences and trade shows to curated executive dinners and community meetups
• Experience supporting sales pipeline goals through field programs and regional activations
• Exceptional organizational skills and attention to detail, with the ability to manage multiple events and workstreams simultaneously
• Strong cross-functional collaboration skills — comfortable partnering with sales, partnerships, product, and creative teams
• A sharp eye for experience design — you care deeply about the attendee journey, from signage and swag to content and conversation flow
• Familiarity with event management platforms, CRM tools (e.g., Salesforce), and marketing automation systems
• Experience with community-building programs, developer events, or technical audiences is a strong plus
• A genuine interest in artificial intelligence and a desire to be part of a company shaping the future of enterprise AI

Preferred

• Experience with external agencies or vendors to execute events.