Responsibilities

• Own the consumer; you will observe and define their insights, problems, opportunities and needs
• Own the development and delivery of the seasonal brief; you will orchestrate the cross functional teams seasonally in service of that consumer all the way through to execution
• Own the seasonal product buy for seeding and event execution; work across product operations and merchandising to ensure delivery and maintenance of the product calendar and line plan
• Manage campaign progress measurement including recapping and teardowns
• Lead agency relationships when relevant for event or creative execution
• Inform the annual FBAT marketing plans and budget planning process in partnership with the Director of FBAT in North America
• Galvanize teams to unlock solutions and drive to outcomes
• Collaborate regularly with Global FBAT Marketing counterparts to ensure the geography approach expands the global strategy
• Stay connected and drive relationships within the FBAT space, and represent the ethos of the Brand
• Constantly seek new opportunities to continually build new consumer experiences that accelerate brand and business growth internally and externally

Requirements

• Bachelor's degree in Marketing, Design, Art or related field. Will accept any suitable combination of education, experience and training
• 6+ years of experience in consumer brand marketing; related experience in retail marketing and/or digital brand marketing will be considered in aggregate
• Experience managing external partnership + agency stakeholders; must have live experience activation experience, leading and executing medium to large scale consumer facing events
• Experience building and leading go-to-market brand plans across cross functional teams
• Deep acumen of developing and delivering engaging presentations and briefs
• Contacts across the entertainment, golf, and streetwear industries are beneficial and preferred, but not required
• Experience interacting and briefing talent/athletes in service of brand plans, content or social deliverables preferred
• High aptitude for generating creative, big ideas and balancing this with organization and discipline in fast moving, ambiguous environment
• Experience managing up with senior leaders and providing guidance and direction to peers
• Demonstrated track record of building exceptional relationships, and known to be a persuasive and open collaborator in any organization, ideally across a global, corporate matrix

Preferred

• Contacts across the entertainment, golf, and streetwear industries are beneficial and preferred, but not required
• Experience interacting and briefing talent/athletes in service of brand plans, content or social deliverables preferred