Responsibilities

• Brand & Identity - Evolve our visual and verbal identity of com and how we talk about our different brands — from type and tone to layout, motion, and logo use
• Brand & Identity - Own our digital brand guidelines and help others use them with confidence and creativity
• Product Marketing & Campaign Creative - Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
• Product Marketing & Campaign Creative - Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
• Product Marketing & Campaign Creative - Create campaign toolkits — launch pages, social content, promos, event assets, and more
• Product Marketing & Campaign Creative - Support global brand teams with creative, working with teams to localise and support product launches
• Product Marketing & Campaign Creative - Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• Product Marketing & Campaign Creative - Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.
• Product Personality - Partner with Product Design to bring the brand into the product experience — onboarding, microcopy, moments of delight, and surprise
• Product Personality - Design for how the product feels, not just how it works

Requirements

• 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Strong track record in digital brand building and commerce-driven creative.
• Experience developing and scaling brand architecture and design systems.
• Proven ability to collaborate with cross-functional leaders and influence executive stakeholders.
• Expertise across integrated design, spanning digital, web, campaign, and experiential work.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.

Preferred

• A portfolio showcasing digital brand, e-commerce, and web design work.
• Experience in sports, entertainment, or consumer lifestyle brands.
• Ability to balance creative strategy with business impact.
• Familiarity with direct-to-consumer and e-commerce brand building.