Responsibilities

• Lead the content strategy for a targeted audience, developing high-converting messaging frameworks for email, direct mail, and partner channels.
• Champion the use of AI tools to accelerate creative velocity and scale asset production without sacrificing quality, enabling us to deliver personalized messages to millions of eligible members.
• Craft and optimize the end-to-end member narrative across the lifecycle, ensuring consistent, empathetic, and persuasive storytelling from the first touchpoint to enrollment.
• Partner deeply with Growth Marketing to turn complex data and insights into compelling, human-centric creative concepts that drive measurable business impact.

Requirements

• 8+ years of experience in content strategy, copywriting, or a related field.
• Experience in B2B2C, growth marketing, or lifecycle marketing environments.
• Experience using AI tools for content generation or creative workflows.
• Bachelor’s degree or equivalent work experience.

Preferred

• Proven track record of driving business results (conversion, enrollment, engagement) through content.
• Experience with high-volume experimentation and A/B testing in email and direct mail channels.
• Strong understanding of ecosystem or partner marketing strategies.
• Ability to navigate ambiguity and lead strategic initiatives from 0 to 1 in a fast-paced environment.

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.