Responsibilities

• Brand Analytics & Planning
• Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs
• Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes
• Keep a pulse on the category and competitive landscape to inform strategic recommendations
• Identify and help execute culturally relevant brand moments that build affinity with target consumer segments.
• Contribute to strategy and creative for brand partnerships and sponsorships
• AI-assisted Brand Standards & Governance
• Own and maintain brand guidelines/style guides, keeping them current as the brand platform evolves, and ensure they're accessible and actionable for internal teams and external partners. Balance consistency with flexibility
• Leverage AI skills to implement reviews and controls across brand and product assets
• Train and enable cross-functional teams (Growth, Creative, Partnerships, Comms) and external agencies on how to apply brand standards correctly and the AI review process, so brand fidelity scales without your direct sign-off on every asset

Requirements

• 6+ years in brand marketing at a consumer app; experience with a premium or subscription product or health/wellness brand is a plus
• Proven track record owning brand campaigns end-to-end, from strategy through creative production to measurement
• Direct experience managing creative and/or media agencies of record — briefs, budgets, timelines, and holding agencies to a high bar
• Comfortable translating consumer insights and performance data (brand health trackers, lift studies, media measurement) into strategic and creative decisions
• Strong project management instincts — able to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment
• Excellent written and verbal communication; able to build clear briefs and present confidently to senior leadership
• Values you’ll model: Be Kind and Care; Live Good Health; Be Data-Inspired; Champion Change; Leave it Better than You Found It; Make It Happen

Preferred

• experience with a premium or subscription product or health/wellness brand is a plus
• AI-assisted Brand Standards & Governance experience could be a plus
• experience working with agencies of record across paid media, streaming/audio, social, and out-of-home

Benefits

• Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.
• Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
• Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
• Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.