Lead Brand Designer

San Francisco, CA (Hybrid)

$167K/yr – $196K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own brand design systems and craft at scale for a tech or B2B brand, guiding templates, art direction, and cross-channel visuals with a systems mindset.

  • Brand Systems: Build templates and reusable assets and enforce brand standards across the organization.
  • Art Direction: Set visual direction, direct photography, establish tone, and provide feedback to elevate work.
  • Tools & Workflow: Use Figma and Adobe Creative Cloud plus AI tools to speed production without sacrificing craft.

Job Description

Responsibilities
  • Brand systems and standards: Build templates and reusable assets that other teams can confidently work from, and develop and enforce brand standards across the organization
  • Art direction: Set visual direction across projects, directing photography, establishing tone, and giving feedback that elevates the work
  • Tools and AI-assisted workflow: Work fluently in Figma and Adobe Creative Cloud, and AI-assisted tools to accelerate production without compromising craft
  • Contractor and freelance direction: Direct and QC the work of contractors and freelancers to ensure quality and brand alignment
  • Creative production and craft: Produce outstanding creative across multiple mediums and channels, applying expert visual communication, typography, layout, and storytelling, with a sharp eye for detail and brand consistency
  • Cross-functional partnership: Partner with marketing to shape how brand shows up across programs and channels, and present design rationale clearly to everyone from peers to senior executives
  • Prioritization and ownership: Hold quality high across multiple projects, move with urgency, and take ownership of getting to the right answer even when the brief needs work
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