Law Firm Digital Strategist

Responsibilities

• Client Objective Translation and Roadmap Ownership
• - Assess each client’s market, competitive position, desired case mix, geographic priorities, and budget to identify opportunities and constraints.
• - Partner with the Account Manager and client to establish realistic growth objectives, accounting for intake performance, firm capacity, and the time required to produce results.
• - Translate objectives into measurable roadmaps covering at least three months, with priorities, milestones, KPIs, and a clear rationale for the recommended approach.
• - Maintain an active roadmap for every assigned client, preparing the next segment before the current one ends. Develop longer-term plans when client goals or complexity require them.
• Cross-Channel Strategy and Prioritization
• - Evaluate opportunities across GEO, SEO, Local SEO, paid media, video, organic social, content, link building, CRO, creative, web, and analytics.
• - Establish priorities based on expected impact, dependencies, available resources, and approved client scope and budget. Identify when additional investment or approval is needed.
• - Partner with channel experts to ensure execution plans support the roadmap while allowing specialists to determine the best technical approach.
• - Identify blockers and sequencing issues, challenge work that does not support client objectives, and recommend a better use of resources.

Requirements

• 5+ years of digital marketing experience, including responsibility for developing client strategies, evaluating performance, and recommending priorities across multiple channels.
• Strong understanding across multiple disciplines: SEO and Local SEO, with the ability to evaluate how GEO, paid search, paid social, CRO, content, and video contribute to a shared objective. Deep expertise in every channel is not required.
• Demonstrated ability to connect multiple channels into a practical plan, explain investment tradeoffs, and adjust priorities based on results.
• Ability to assess a client’s market, competitive position, business goals, budget, and constraints before recommending an approach.
• Strong analytical skills, including experience interpreting data from GA4, Google Search Console, advertising platforms, call tracking, CRM systems, SEO tools, or comparable reporting environments.
• Experience presenting strategies and performance recommendations directly to clients, including navigating difficult conversations.
• Ability to influence priorities and resolve disagreements constructively with Account Managers, channel specialists, and department leaders.
• Strong written communication and organizational skills, with the ability to prioritize strategic attention across a substantial client portfolio.

Preferred

• Agency experience managing multiple concurrent client strategies is preferred.
• Legal marketing experience is a plus but is not required.

Benefits

• Annual Salary of $100k
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)