Laneige - Senior Manager, Amazon Media

Responsibilities

• Strategic Media Planning and Execution
• Develop and execute comprehensive media strategies for Amazon on-site media (e.g., Sponsored Products, Sponsored Brands, DSP) and other beauty retail media networks (Sephora, etc.).
• Align media plans with broader brand and business objectives to drive sales, awareness, and market share growth.
• Identify opportunities to optimize media investments across platforms to maximize ROI.
• Collaboration with Cross-Functional Teams
• Partner with Brand Marketing, PR, Social, Digital, Sales, and Creative teams to align media plans with broader marketing and business objectives.
• Collaborate with creative teams to ensure the development of compelling and effective advertising assets.
• Work closely with account teams at Amazon and other retail media networks to stay informed of trends, innovations, and best practices.
• Performance Monitoring and Optimization
• Track campaign performance metrics (e.g., ROAS, CPC, CTR) to ensure goals are met or exceeded. Leverage analytics tools to identify insights, trends, and opportunities for optimization.

Requirements

• At least 6 years of hands-on experience managing Amazon on-site media and retail media networks, with a strong track record of driving performance in multi-channel environments.
• Comprehensive knowledge of media planning, execution, and optimization, with familiarity with Amazon Advertising (Sponsored Products, Sponsored Brands, DSP) and other RMN. Experience using Vendor Central is required.
• Strong ability to interpret data and performance metrics to make informed decisions and provide actionable insights.
• Proven ability to lead cross-functional teams and collaborate effectively with internal and external stakeholders.
• A creative eye with attention to detail and appreciation/understanding of mechanics of brand building.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
• Extremely organized and detail oriented with a keen eye for minute details
• Self-motivated and strong independent work ethic with the ability to work swiftly against multiple deadlines
• Adapts to changes & environment quickly, comfortable with a fast-paced environment
• Ability to work autonomously and manage workload to prioritize projects