Landing Page Strategist for DTC Brands

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end landing page and CRO strategy for eCommerce clients, turning client goals into high-converting page architectures and measurable funnel gains.

  • CRO execution and testing: plan, run A/B tests, and implement improvements across homepages, PDPs, collections, and landing pages.
  • Audit and optimize Shopify sites to remove friction, tighten messaging, and lift CVR, AOV, and LTV.
  • Client partnership: lead briefs, reviews, and communications to set expectations and drive confident decisions.

Job Description

Responsibilities

  • Understanding what quality landing page design, website design, and eCommerce UX looks like
  • Creating strategy for homepages, PDPs, collection pages, landing pages, and sales funnels for eCommerce clients
  • Auditing Shopify websites to identify friction, weak messaging, missed opportunities, and conversion blockers
  • CRO, A/B testing, and Replo
  • Creating clear briefs for landing pages, CRO improvements, A/B tests, and website updates
  • Reviewing designs and builds to ensure pages are accurate, polished, and aligned with CRO goals/strategy
  • Planning landing page improvements tied to CVR, AOV, LTV, revenue, and funnel performance
  • Be a key point of contact for selected client accounts
  • Lead client-facing communication and calls with confidence, structure, and warmth
  • Build trust quickly through strong communication, reliability, and clear thinking

Requirements

  • Strong understanding of Shopify and eCommerce websites
  • Strong experience with landing pages for DTC or Shopify brands
  • Examples of landing pages, website pages, funnels, or CRO improvements you have worked on
  • Clear written and spoken English
  • Strong communication skills and confidence dealing with clients

Preferred

  • Benefits and perks not listed

Benefits

  • Take on real responsibility and ownership across landing page and website strategy
  • Genuinely influence client strategy, page direction, and conversion performance
  • Work with ambitious eCommerce brands in the US and UK
  • Work with a warm and friendly team, instead of freelancing solo or working in a cold corporate environment
  • Genuine opportunity for progression as the agency grows
  • Work with a variety of interesting clients, products, offers, and landing page projects
  • Build deep expertise in Shopify, DTC funnels, landing page strategy, CRO, and conversion-focused design
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Growth Needle

Helping brands turn traffic into revenue

10 employees (5 in marketing)

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)