Responsibilities

• Develop, update, and maintain marketing and business performance dashboards and recurring reports that provide visibility into KPIs, marketing channel performance, campaign effectiveness, and revenue outcomes. Coordinate with Data Analyst on ticketing and business reporting and analysis.
• Partner with internal and external teams to set up, establish and manage tracking infrastructure, tagging standards, and attribution frameworks across digital channels and platforms, including website, ecommerce, and paid campaigns and channels in coordination with Paid Media Manager.
• Analyze fan, customer, and campaign data to identify trends, opportunities, and actionable business insights that support organizational objectives.
• Support audience segmentation and reporting frameworks that support lifecycle marketing, personalization, paid media optimization, and fan engagement strategies
• Deliver reporting and insights to stakeholders across marketing, ticketing, partnerships, and other business functions.
• Assist the development of forecasting, pacing, and performance measurement models tied to acquisition, retention, and monetization goals.
• Collaborate with digital product and marketing teams to measure conversion performance, funnel behavior, and user experience optimization initiatives.
• Ensure data integrity, reporting consistency, and measurement accuracy across dashboards, analytics platforms, and business reporting tools.
• Establish and maintain standardized reporting processes, documentation, and business review cadences across departments.
• Stay informed on emerging analytics tools, dashboarding capabilities, and measurement best practices to improve organizational reporting maturity.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred) Computer Science, Information Systems, Data Science, Engineering, Analytics, Product or related technical field.
• 2-4 years Related work experience.
• Experience creating dashboards, reports, and marketing performance analyses that support business decision making.
• Experience working with digital analytics and campaign measurement tools, including tracking and reporting processes.
• Strong experience translating complex data and analytics into actionable business insights, including audience segmentation, lifecycle analysis, performance measurement, and fan engagement strategies that drive revenue outcomes.
• Experience identifying business opportunities, structuring analyses, synthesizing findings, and delivering clear, data-driven recommendations to cross-functional stakeholders and senior leadership.
• Experience partnering cross-functionally with marketing, ticketing, partnerships, digital product, and operations teams to align analytics initiatives with commercial and organizational objectives.
• Experience supporting conversion optimization, campaign performance analysis, and customer journey insights across acquisition, retention, upsell, and engagement initiatives.
• Familiarity with analytics, visualization, and marketing technology platforms such as GA4, Looker Studio, Tableau, Power BI, CRM/CDP platforms, and digital advertising platforms preferred.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.

Preferred

• Familiarity with analytics, visualization, and marketing technology platforms such as GA4, Looker Studio, Tableau, Power BI, CRM/CDP platforms, and digital advertising platforms preferred.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.

Benefits

• Benefits: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.