Responsibilities

• Identify and conduct thorough market research on both the Company's and competitor's products through interaction with salespeople, distributors, and end users in a variety of venues and in-field experiences.
• Assist Product Development team with product research by seeking out, evaluating, and prioritizing opportunities for product improvements, product line additions, new markets, improved merchandising, promotions, and other growth prospects.
• Assume ownership of a local retail market to build and leverage relationships with end-users and customers. Utilize creativity to execute best-practices for new, innovative merchandising, and sales events to drive both financial and brand growth within the assigned market.
• Partner with local and corporate sales team to coordinate and execute product demonstration events at key customer locations. Leverage product knowledge and sales techniques to convert customers from competitor products.
• Analyze current e-commerce marketing and sales strategies to identify, recommend, and present opportunities to better align the Company’s strategy with our core end-users.
• Prepare and present executive reviews detailing product recommendations, sales market performance, and marketing initiatives on a monthly and quarterly basis.
• Drive effective communication and collaboration within the organization. Foster good working relationships among team members and other functional contacts.
• Perform other duties as required within the nature and level of work.