Responsibilities

• Oversee and audit all dealership and group websites to ensure content is accurate, up-to-date, and aligned with brand standards and manufacturer compliance.
• Regularly review site content, including inventory pages, offers, service information, and landing pages, to maintain consistency and relevance across all platforms.
• Identify opportunities to improve website performance, user experience, and lead generation through strategic updates and enhancements.
• Manage and implement website edits, including content updates, page builds, and layout adjustments using the CMS platform.
• Monitor key website performance metrics such as engagement rates, time on site, conversions, and traffic trends to inform ongoing optimization efforts.
• Collaborate with internal teams and external partners to execute website initiatives that support monthly campaigns and dealership priorities.
• Ensure all website content follows SEO best practices to improve search visibility and organic traffic.
• Proactively identify and resolve issues related to site functionality, content accuracy, and overall user experience.
• Collaborate closely with the marketing team, dealership leadership, and sales staff to ensure content and messaging align with monthly goals and business priorities.
• Support the execution of advertising campaigns, promotions, and potential influencer or partnership initiatives.

Requirements

• High school diploma or the equivalent
• Bachelor's in marketing, communications, public relations or a related field
• Strong knowledge of social media trends, analytics, and engagement strategies
• Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms
• Familiarity with web design/UX and CMS/website backend functions
• Strong organizational and communication skills
• Must have a valid driver’s license and a good driving record

Preferred