Junior Social Media Manager

Responsibilities

• Social Media Management
• Plan and execute social media calendars for both brands, aligning with marketing campaigns, business priorities, and past performance insights.
• Manage content scheduling, updates, and publishing across all platforms to achieve growth objectives like increased followers, engagement, reach, and conversions.
• Oversee daily social media operations, including content creation, social-first captions, real-time posting, community engagement, and sourcing user-generated content (UGC).
• Stay on top of social media trends, news, and conversations, responding swiftly to opportunities to create impactful brand moments.
• Drive growth on Instagram and TikTok, leading strategy to expand reach, followers, and engagement.
• Respond to comments, messages, and mentions promptly, collaborating with customer service to ensure a seamless experience for customers. Engage with our online community by responding to comments, messages, and mentions promptly and professionally. Also coordinating with the customer service team to ensure a seamless experience for all customers.
• Responsible for the development and management of the organic social budget for the financial year.
• Create, capture, and edit high-quality content for core platforms (Instagram, TikTok, Facebook, Twitter) while maintaining brand guidelines.
• Manage UGC and creator content, ensuring alignment with broader marketing efforts such as CRM, PR, and digital campaigns.

Requirements

• A minimum of 2 years of professional experience managing social media for a comparable brand.
• Proven track record of building and growing social media accounts and build online communities, specifically Instagram & TikTok.
• Hands-on experience creating, filming, and editing engaging content.
• Familiarity with analytics tools like Google Analytics to deliver actionable performance insights.
• Exceptional organisational skills and attention to detail, with a commercially driven mindset.
• Creativity, motivation, and enthusiasm for connecting with audiences through digital platforms.
• Strong interpersonal skills to work effectively with cross-functional teams, including marketing, creative and trade teams.
• Passionate about storytelling and staying up-to-date with the latest social media trends and tools.