Junior Marketing Analyst and Lead Generation

Lubbock, TX (On-site)

$39K/yr – $48K/yrIntern/New GradFull time

Posted 4 weeks ago

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Job Summary

Own the lead lifecycle from source to close, turning a mix of Google, Angi, Home Depot, Lowe’s, Thumbtack and other leads into measurable growth for Leaky’s in Lubbock and San Antonio.

  • Growth Analytics: Track sources, volume, CPL, and booked jobs to identify which channels move high quality customers.
  • Lead Flow & Ops: Monitor missed leads, follow up speed, and website leads across calls, forms, and online booking to protect the pipeline.
  • Insight & Reporting: Prepare weekly marketing reports and coordinate SEO performance with outside partners to improve ROI.

Job Description

Responsibilities

  • Tracking leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and other sources
  • Reviewing lead volume by source
  • Tracking cost per lead and cost per booked job
  • Helping measure which lead sources are producing good customers
  • Watching for missed leads, slow follow-up, or booking issues
  • Reviewing website leads, calls, forms, and online booking activity
  • Helping measure SEO performance with our outside SEO team
  • Reviewing Google Business Profile activity and performance
  • Helping track review counts and review requests
  • Preparing weekly marketing reports

Requirements

  • Comfortable using spreadsheets, dashboards, software tools, and basic reporting
  • Willing to learn, pay attention to details, and follow through
  • Organized, curious, and good with numbers

Preferred

  • Google Analytics
  • Google Ads
  • Google Business Profile
  • Local SEO
  • Spreadsheets
  • Marketing reports
  • Lead tracking
  • Call tracking
  • Home service marketing
  • CRM systems

Benefits

  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Roles Posted (Last 30 Days)
2