Responsibilities

• Support Senior Strategists with landing page strategy and optimization across DTC and eCommerce brands
• Analyze Meta ad accounts to identify winning ads, hooks, angles, audiences, offers, and creative patterns
• Research competitors, customer reviews, and the broader market to uncover messaging and positioning opportunities
• Help translate successful advertising concepts into landing page ideas and post-click experiences
• Develop landing page concepts and strategic briefs for design and copy, with guidance from Senior Strategists
• Analyze existing landing pages to identify friction, objections, and conversion opportunities
• Review heatmaps, scroll depth, engagement, drop-off, and other behavioral data
• Track performance across metrics like CVR, CPA, AOV, RPV, engagement, and drop-off
• Support A/B testing and optimization efforts using tools like Intelligems, GA4, Microsoft Clarity, and Heatmap.com
• Participate in client calls and help keep strategy, deliverables, and next steps organized

Requirements

• 1–2+ years of experience in DTC, eCommerce, paid social, creative strategy, or a CRO related role
• A foundational understanding of Meta advertising and eCommerce customer acquisition
• Familiarity with concepts like hooks, angles, offers, audiences, and creative performance
• Strong interest in landing pages/CRO, customer psychology, and conversion optimization
• Ability to look at ads, websites, competitors, and data and identify patterns or opportunities
• Strong written communication and HIGH attention to detail
• Ability to take feedback, learn quickly, and apply what you've learned to future work
• HIGHLY organized and comfortable managing multiple projects at once
• Proactive mindset: you don't just wait for the next task, you look for questions to ask, problems to flag, and opportunities to investigate
• You're a Paid Media Buyer or Performance Marketer with strong Meta experience who wants to expand into landing pages and CRO

Preferred

• Experience working inside Meta Ads Manager
• Experience with GA4, Microsoft Clarity, Heatmap.com, Hotjar, or similar tools
• Familiarity with Intelligems or A/B testing
• Familiarity with Shopify, Figma, or Replo
• Experience writing creative briefs, landing page briefs, or CRO recommendations
• Experience with offer strategy, pricing, bundling, or subscriptions
• CXL coursework or other CRO training