We are Fit + Fresh. We are for every woman who seeks more balance in her life. We get it. Some days you eat leafy greens and rock it at the gym. Other days you can’t resist a decadent donut and live in yoga pants. We know because we design all of our products by women, for women and their families. We established the fashion lunch category over 20 years ago and we've been a leader in the category ever since. We create colorful and stylish accessories that help women organize and balance life’s everyday activities with fun yet functional lunch bags for work and the kids, classic coolers for family road trips, and sleek fitness bags that make her never want to miss a workout! Today, you can find our products in over 30,000 retail doors nationwide and we have over 100,000 five star reviews of our products- essentially we're the Internet's favorite lunch bag and accessories!Empowering women and their families to look and feel their best is what drives our small but mighty team in Providence, RI to do our best every single day. Because what you put into your body can help you power through your day, whatever that day looks like.