Junior Digital Marketing Manager at Waste Pro | Sarasota, FL

Waste Pro

Junior Digital Marketing Manager

Sarasota, FL

Salary Not AvailableIntern/New Grad

Posted 3 months ago

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Job Summary

Own the digital marketing engine for the brand, guiding strategy, paid media optimization, analytics, and cross-functional execution across website, reputation, and sales enablement.

Own the strategy and campaigns across website, social, and paid channels to drive ROI.
Measure performance with KPI tracking, attribution, and dashboards to prove impact.
Coordinate with Marketing, Design, and Sales to keep brand and customer experience consistent.

Job Description

Responsibilities

Create and execute digital marketing strategies
Perform keyword, competitor, industry, and content development research
Optimize paid ad campaigns and manage ad spend
Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
Manage the call tracking platform
Execute continual research and learning to stay aware of trends within the industry
Prioritize tasks and manage time appropriately to meet short and long-term deadlines
Manage the digital marketing calendar
Work to maintain the online presence and reputation of the company
Working closely with marketing to establish and maintain brand awareness and consistency
Working closely with graphic designers to ensure content consistency
Work closely with Sales to ensure the effectiveness of each campaign

Requirements

Marketing Strategy & Brand Support
Website Strategy, UX & SEO Collaboration
Digital Advertising & Lead Attribution Support
Google Business Profile (GBP) Optimization & Infrastructure
Reputation Management & Customer Experience Platforms Birdeye Management & Training
Communication Systems & Call Platform Support (8x8)
Process Improvement & Workflow Modernization
8. Customer Communication Enhancements
Reporting, Analytics & System Monitoring
Training & Ongoing Operational Support