Responsibilities

• Creation of the Digital Marketing strategy: together with the CMO, you will define the best strategy to make Joinrs known to all students and graduates in the target countries.
• Social Media Management Support: You will be involved in planning and executing social media strategies, creating engaging content and interacting with our online community. You will learn to use platforms such as Facebook, TikTok, Threads, Instagram and X to increase brand visibility.
• Digital Content Creation: You will participate in the creation of digital content, including blog posts, articles, email marketing and more. You'll have the opportunity to develop your copywriting skills and help maintain a relevant and engaging online presence.
• Analysis of Marketing Metrics: together with the Data Analyst, you will use analytical tools to monitor the performance of digital campaigns. You'll analyze key metrics like website traffic, conversion, and social media engagement, making data-driven improvements.
• Performance Marketing, Online Advertising Campaigns & Advertising: You will collaborate in the creation and management of online advertising campaigns through platforms such as Google Ads and social media advertising. You will be involved in choosing keywords, creating engaging ads and optimizing performance.
• SEO (Search Engine Optimization): You will learn the basics of search engine optimization, helping to improve the visibility of our website. You will deal with keyword research, link building and other SEO practices to increase search engine rankings.
• Graphic Design: If you have skills in Adobe, Figma, Canva or similar, you will have the opportunity to work with our graphic designers to create content for social media, for our website, for advertising campaigns and offline gadgets.