Responsibilities

• Take creative direction and turn work around quickly to meet deadlines, which may require overtime.
• Work as a team with art director in ‘remote’, ‘in office’ and ‘at studio’ capacity with possible travel.
• Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups, National retail automotive product & event campaigns.
• Presents creative, validates, and explains cultural nuances in both English and Spanish.
• Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
• Works closely with Account & Production personnel as a team member on assigned accounts.
• Maintains consistently high standards of Spanish/English Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
• Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
• Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
• Meets copy deadlines or secures advance approval if additional time is needed.

Requirements

• 1-3 years’ experience as a full-time copywriter in a full-service advertising agency.
• A bilingual/multicultural portfolio is required for consideration.
• Outstanding command of English and Spanish languages with solid writing and grammar skills.
• Strong writing and word processing abilities across all advertising disciplines including digital & social media.
• Strong knowledge of branding and conceptual development.
• Ability to talk about the ad work and its cultural nuances, both internally and externally.
• Ability to present and discuss conceptual and tangible ideas, both internally and externally.
• Ability to listen and understand feedback.
• Ability to inform and drive synergy across communication platforms.
• Create and execute ideas in an efficient, organized way.

Preferred

• Bonus experience with multicultural advertising and focus audiences.
• Bonus experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.