Responsibilities

• Active Storytelling Support: Assist in the research and development of 360-degree communications campaigns. You will move from building media lists to drafting active pitches, helping to secure wins across national news, lifestyle outlets, and digital-first platforms
• Modern Media & Cultural Radar: Act as the team’s eyes and ears on the social zeitgeist. You are responsible for daily monitoring of news cycles and social platforms to flag "vibe shifts," emerging influencers, and trending topics that our clients need to know about
• Research & List Architecture: Own the foundational research that fuels our strategies. You will build and maintain meticulously researched media and creator lists that reflect the actual modern landscape—identifying the right voices for everything from a niche tech launch to a massive consumer event
• Content Creation: Draft the first versions of creative pitches, press releases, and briefing notes. You are learning to translate complex brand missions into clear, platform-agnostic narratives that capture an editor’s attention
• The Engine of the Account: Manage the daily essentials of your accounts—agendas, meeting recaps, activity reports, and media tracking—with total precision. You ensure the Account Executive and Manager have the data they need to lead with confidence
• On-the-Ground Logistics: Provide essential support for press conferences, influencer activations, and media events. You handle the logistics—check-ins, RSVP management, and on-site media wrangling—with a professional and solution-oriented attitude
• Relationship Driven: You recognize that our business is built on trust and authenticity. You lead by example in how you treat your co-workers, clients, and the media—prioritizing integrity and professional poise from day one

Requirements

• The Ambitious Generalist: You have 1-2 years of experience in PR or communications. You are eager to take on more ownership and wants to be at the center of the NYC media landscape
• Digitally Fluent: You live on social media and understand the creator economy. You know which platforms are driving conversation right now and can translate that knowledge into a smart pitch or brainstorm idea
• High EQ: You possess high EQ and situational awareness. You know how to communicate effectively with senior staff, handle a fast-paced environment, and maintain a calm demeanor under pressure
• A Strong, Fast Writer: You are a concise and creative writer. You understand the difference between a traditional press release and a punchy email pitch that actually gets an editor’s attention
• Meticulously Organized: You have an eagle eye for detail. To you, an accurate media tracker or a perfectly formatted briefing note is a vital part of telling a client’s story successfully
• Entrepreneurial Spirit: You are proactive. You don’t wait for a task to be assigned; you look for ways to be helpful and bring fresh, out-of-the-box ideas to every team brainstorm

Benefits

• We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
• SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
• There’s more!
• From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.