Jr. Digital Marketing Specialist - Strategy Track

Responsibilities

• Plan and Execute Digital Marketing Strategies
• (About 50% of your day)
• - Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients
• - Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
• - Plan content strategy and build outlines for our team of copywriters
• - Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
• - Plan and execute email marketing campaigns
• - Perform light editing in the backend of client websites to correct errors and implement content
• Analyze Marketing Campaign Data
• (About 25% of your day)

Requirements

• A Bachelor's Degree: All majors welcome!
• GPA: 3.4 or above
• (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
• Strong verbal and written communication skills
• Customer service experience (in any industry)
• Analytical and research skills
• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc) - noted as suggested experience and skills

Preferred

• Digital marketing experience (a bonus)
• Copywriting for the web experience (a bonus!)
• Excel/Google Suite (Not required, but awesome to have!)
• Google Analytics (Not required, but awesome to have!)
• Basic HTML (Not required, but awesome to have)
• Familiarity with using AI tools (Not required, but awesome to have)

Benefits

• Comprehensive, On-the-Job Training and Career Development
• - Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• - Ongoing advanced training sessions from industry experts as you progress further in your role
• - Regular team Lunch-and-Learns in our on-site training amenities
• Career Growth and Upward Progression Paths
• - All our Jr-level roles represent the first step on an upward promotional path within WebFX
• - Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• - Regular 1-on-1 check-ins with a manager to support career growth
• Potential promotional path for Jr. Digital Marketing Specialist - Strategy Track:
• - Digital Marketing Specialist