Journey Orchestration Lead
San Diego, CA (Remote)
Posted 2 weeks ago
Job Summary
Own end-to-end CRM journey design and optimization across multi-channel programs, translating lifecycle strategy into executable journey logic, and driving improvement through testing, governance, and cross-functional collaboration.
- Define triggers and audience requirements with data teams
- Lead platform migrations and validation across journeys
- Partner with analytics to set KPIs and measure success
Job Description
Responsibilities
- Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry criteria, branching, exits, suppression and prioritization.
- Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
- Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable, and direct builders when needed.
- Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.
- Govern the journey library, including naming, versioning, documentation and conflict management across programs.
- Design A/B and multivariate tests, analyze results and iterate.
- Partner with analytics teams to define journey-level KPIs and success measures.
- Lead migration of existing journeys between platforms or partners, including logic mapping and validation.
- Work with creative and content teams on modular content and dynamic personalization.
- Present journey designs, performance and recommendations to client stakeholders.
Requirements
- 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
- Hands-on experience with at least one enterprise journey orchestration platform.
- Experience designing journeys with complex logic across multiple channels.
- Strong understanding of audience segmentation, data-driven triggers and decisioning.
- Experience with testing and optimization methods.
- Strong documentation and stakeholder communication skills.
Preferred
- Experience across more than one orchestration platform.
- Salesforce Marketing Cloud certification or equivalent platform certification.
- Experience with high-volume B2C CRM programs.
- Automotive, OEM or dealer-network CRM experience.
- Working knowledge of SQL and AMPscript or comparable scripting.
- Background in MarTech consulting or agency delivery.
CourtAvenue
Founded in 2020 and built by entrepreneurs, agency veterans, and business experts, we are helping the largest and most ambitious brands accelerate their digital transformations.
Salaries
Posted range
$110K/yr – $140K/yr
Taken straight from the job posting.
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