⚡Join Our Talent Pool: Media Data Analyst ⚡

Austin, TX (Hybrid)

$74K/yr - $139K/yr (Est.)Mid LevelFull time

Posted 5 months ago

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Job Summary

A Media Analyst role focused on turning data into insights for campaign performance. You will own full-funnel metrics, collaborate with media planners, and communicate results through visuals and concise language. There is strong growth potential within the organization.

Job Description

Responsibilities

  • The Media Analyst is methodical and curious and passionate about transforming data into insight and insight into action. If your brain is like an engineer and an artist had a baby, this is the perfect role for you. You can intuitively understand how to make seemingly random numbers have context and aspire to be able to communicate that through succinct visuals or words. You're ready to take your theoretical experience and put it into practice for real-world clients.
  • You will work with, and report into, the Media Director.
  • You will own a full-funnel of metrics across advertising campaigns to ensure campaigns are pacing to deliver in full all the way through the end of campaign performance to unearthing insights of meaningful performance indicators.
  • You will be asked to take raw numbers, pivot them to scrub the signal from the noise, and package them in a way that will make clients understand what worked and what didn't.
  • You will be working in excel and PowerPoint as well as other software platforms where data is housed and manipulated.
  • You will collaborate with media planners and buyers to inform and understand campaign KPIs and ensure goals are being met along the way.
  • This role has a tremendous opportunity for growth. The right candidate will have no problem with fast-track opportunities within the organization.

Requirements

  • Minimum of a BA/BS degree, preferably in data engineering, mathematics or digital advertising.
  • Robust knowledge of Microsoft Excel
  • Inquisitive and curious
  • Demonstrate good judgment and critical thinking.
  • High attention to detail and extremely organized.
  • Analysis and insight chops
  • Blend of analytical and creative
  • Comfortable talking data and numbers with confidence.
  • Able to manage multiple projects and prioritize appropriately.
  • Brave, vulnerable, reliable, quick, and self-directed.
  • Positive and has a good attitude.

Preferred

  • Experience with advertising platforms and metrics
  • Basic understanding about a variety media channels
  • Basic knowledge of Microsoft Excel and PowerPoint

Benefits

  • a robust benefits package that includes health, vision and dental benefits; 401k matching; generous paid time off; tech kit; health club stipend; cell phone credit; catered weekly meal; recurring educational opportunities and more.

Idea Peddler

Idea Peddler is a full-service agency that unites big agency expertise with boutique agency service. We create bespoke campaigns that deliver on clients’ unique goals and follow through with exceptional execution. In uncertain times, ideas win. Ideas that inspire. Ideas that shift behavior. And ideas that create growth. Idea Peddler holds true the promise of doing good work for nice people.

Founded in 2011
Austin, Texas, USA
19 employees (11 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
37.5%
Direct
38.9%
Referral
6.3%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
8 (42% of company)
Marketing Roles Posted (Last 30 Days)
2