Responsibilities

• Develop and execute annual international marketing plans aligned with corporate growth objectives.
• Identify market-specific growth strategies and tactics that drive brand relevance, household penetration, and market expansion.
• Ensure global brand standards are consistently communicated and implemented across international markets.
• Partner with distributors, regional agencies, and local stakeholders to adapt and execute marketing programs while maintaining brand integrity.
• Support long-term strategic planning, market prioritization, and international portfolio development.
• Support global retail product management, providing P&L analysis, forecasting and packaging coordination.
• Manage international trade fund programs to maximize marketing reach, identifying opportunities to support market expansion and innovation.
• Analyze global market trends, consumer behaviors, category dynamics, and competitive activity to identify growth opportunities.
• Conduct and manage regional consumer research to understand motivations, purchase drivers, and emerging needs.
• Develop fact-based recommendations for product positioning, messaging, packaging, and communication strategies.

Requirements

• Knowledge/Skills: Strong understanding of brand management, consumer insights, category management, and international marketing principles.
• Experience with MAP or WUSATA programs
• Experience with syndicated data sources (Circana, Nielsen, Euromonitor, etc.).
• Strong analytical, financial, and business planning skills.
• Excellent project management and cross-functional leadership capabilities.
• Strong communication, presentation, and relationship-building skills.
• Experience collaborating across diverse cultures and global business environments.
• Proficiency in Microsoft Office Suite, business analytics tools, and marketing performance reporting.
• Ability to: Develop and execute international marketing strategies that drive brand growth, market penetration, and revenue expansion across multiple countries.
• Analyze consumer, market, and syndicated data to identify trends, opportunities, and actionable business insights.