International Brand Media Manager

Responsibilities

• Own international digital media plans. Recommend audiences, channel mix, budgets, and flighting based on market maturity, local media behavior, and campaign objectives.
• Lead agency partnerships. Write clear briefs, evaluate media recommendations, oversee activation, and hold partners accountable for delivery, quality, and actionable insights.
• Manage budgets and campaign execution. Own pacing and optimization recommendations, with clear oversight of timelines, asset readiness, and tracking accuracy.
• Partner across Growth and Brand. Coordinate audience strategies, campaign timing, retargeting, and exclusions to create a connected experience across the funnel.
• Shape creative needs for each market. Partner with Brand and Creative to translate media plans into actionable briefs, prioritize localized assets, and use campaign learnings to improve creative.
• Build practical measurement plans. Work with Analytics and measurement partners to define objectives, baselines, KPIs, and testing approaches appropriate to each market’s budget and data availability.
• Turn evidence into decisions. Interpret MMM, brand lift, incrementality tests, and campaign reporting to recommend where to invest, what to change, and what to learn next.
• Communicate clearly. Deliver concise performance readouts that explain results, limitations, and recommendations, distinguishing near-term campaign signals from longer-term brand impact.

Requirements

• 4+ years of experience in paid media planning, strategy, or activation, either in-house or at a media agency.
• Experience managing digital campaigns across multiple channels, with an understanding of how audience behavior, creative, and channel opportunities influence media decisions.
• Strong knowledge of digital brand channels, including CTV, YouTube, Meta, LinkedIn, programmatic/display, and audio, with deeper execution experience in several.
• Experience managing media agencies or leading agency client engagements, including briefing, reviewing plans, overseeing budgets, and driving accountability.
• Applied experience with media measurement frameworks, including MMM, brand lift studies, and incrementality testing. You can explain their strengths and limitations and use findings to make investment recommendations.
• Experience partnering with Growth, Brand, Creative, and Analytics teams to deliver campaigns and resolve competing priorities.
• Strong organizational skills and attention to detail, including managing concurrent campaigns, budgets, and deadlines.
• The ability to work independently, make thoughtful tradeoffs, and identify when to involve partners or escalate an issue.
• Willingness to occasionally adjust working hours to collaborate with international teams and agency partners across time zones.

Preferred

• Experience planning or managing media campaigns across international markets.
• Experience in B2B SaaS or launching campaigns in markets with low brand awareness.
• Familiarity with GA4, CM360, and major advertising platforms.