International Brand Communications Marketing Manager, Holistic Health

Bridgewater, NJ (On-site)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own international brand growth by translating global strategy into market ready campaigns and coordinating with US and distributor partners to deploy them with local relevance.

  • Growth & Expansion: translate data and market feedback into actions for expanding into new markets and improving win rates.
  • Campaign Orchestration: align global Big Ideas with local markets, ensure on time deployment and consistent execution.
  • Measurement & Governance: track brand performance, KPIs, and cross functional alignment to drive improvements.

Job Description

Responsibilities
  • Translate global/US brand strategies into actionable campaign plans for international markets
  • Partner with US teams on Big Ideas and campaigns, driving deployment across international markets while ensuring consistency and local relevance
  • Define and guide go-to-market and channel strategies in partnership with Distribution Managers
  • Ensure high-quality execution standards across markets
  • Conduct fact-based assessments to support geographical expansion and define how to win in international markets
  • Collaborate with Innovation (I&R) and Portfolio teams to ensure strong pipeline alignment for international markets
  • Support distributor partners during brand launches, guiding development of local marketing plans
  • Strengthen existing distributor strategies to align with global initiatives in conjunction with distributor managers
  • Ensure execution excellence by reviewing campaign deployment, gathering feedback, and driving improvements
  • Ensure alignment with global brand strategy across all markets
  • Deliver international business goals in close collaboration with distributor partners, managers and cross-functional teams
  • Track and monitor brand performance across international markets
  • Translate data and market feedback into actionable improvements
  • Identify growth opportunities through fact-based performance analysis
  • Partner with Finance to track KPIs and ensure robust performance reporting
  • Budget allocation and tracking
  • Coordinate campaign timelines across markets
  • Ensure alignment across stakeholders and deliverables
Requirements
  • Bachelor’s degree in Marketing, Business Administration, Product Development, or a related field. MBA is preferred but not required
  • Strong business analytics skills
  • 5+ years of proven marketing leadership with a focus in marketing on FMCG/VMS brands, healthcare brands. Sales and category management experience is an important plus
  • Ability to navigate and collaborate in an international business environment with countries and partners
  • In-market experience with holistic brand building, focusing on ATL, BTL and digital marketing
  • Retail marketing experience
  • Good understanding and experience in digital marketing and social media marketing and eCommerce
  • Strong project management skills, able to handle multiple projects simultaneously
  • Broad stakeholder management experience, including working with third-party agencies and vendors
  • Experience bringing new brands into new markets
  • Excellent communication skills, creativity, organization, and the ability to influence without authority
  • Proficiency in English
Preferred
  • Experience working in distributor-led and highly fragmented international markets
  • Ability to identify and scale best practices across markets
  • Strong understanding of how to balance global consistency with local market adaptation
  • Experience translating campaign performance into scalable improvements across multiple markets
  • Exposure to complex multi-brand portfolios and cross-market activation models
Benefits
  • healthcare coverage
  • a 401k with company match
  • performance-based incentives
  • a competitive total rewards package
Nestlé Health Science logo

Nestlé Health Science

Nestlé Health Science is a leader in the science of nutrition, committed to redefining the management of health. We offer an extensive portfolio of science-based consumer care, medical nutrition and pharmaceutical therapies. Headquartered in Switzerland, we have more than 12,000 employees around the world, with products available in more than 140 countries. We see opportunities to improve health through nutrition everywhere. Our expertise areas of active lifestyle nutrition, including vitamins, minerals, herbals and supplements (VMHS), medical nutrition, and pharmaceutical solutions, are rooted in science and cover every facet of health: prevention, maintenance, and treatment. We are redefining the way consumers and healthcare professionals approach the management of health. With a focus on areas including food allergies, metabolic health, gastrointestinal health, healthy aging, and adult acute care, we leverage our extensive research and development networks to unlock the power of nutrition. The wide range of solutions we offer across the spectrum of life has one common denominator: science-based products that help people live their best lives.

Founded in 2011
Lausanne, Vaud, CHE
6.4K employees (723 in marketing)

Traffic Signals

Monthly Visitors
50.1K
Traffic Source Mix
Search
50.1%
Direct
36.8%
Referral
7.7%
Social
4.1%
Paid
1.1%

Headcount Trend

Current headcount: ~6.4K

Marketing Team

Marketing Team Size
612 (10% of company)
Marketing Roles Posted (Last 30 Days)
4

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