Responsibilities

• Build and maintain content calendars for assigned client accounts.
• Schedule and publish posts, Reels and Stories across Instagram, TikTok and other client platforms.
• Keep the calendar accurate when plans change — and flag conflicts or gaps before they become a problem.
• Make sure every post goes out with the right caption, tags, links and timing.
• Write captions in each client's brand voice — every brand on our roster sounds different, and you'll learn to switch between them.
• Draft Story copy, link-in-bio text, and short-form captions for Reels and TikToks.
• Proofread everything before it goes live.
• Manage day-to-day engagement on client accounts — replying to comments and DMs, interacting with followers, resharing community content and Stories.
• Engage proactively with relevant accounts, hashtags and communities to grow reach.
• Flag anything that needs a human decision - a complaint, a press enquiry, a partnership request — rather than answering it yourself.

Requirements

• Based in Boca Raton or close enough to get to local shoots easily. This one matters — part of the role is being on set.
• Genuinely fluent on Instagram and TikTok. Bonus for other platforms like Youtube, Pinterest etc.
• You know what a good Reel looks like, you notice trends early, and you can tell when a format has had its day.
• Confident in Canva. You should be able to resize, adapt and build from a template without hand-holding, and have an eye for when something looks off-brand.
• A good writer. Captions are harder than they look, and you'll be writing in several different brand voices.
• Organized and dependable with a calendar. Posts go out on time because you made sure they did.
• Comfortable talking to strangers online on a brand's behalf, with good instincts about tone.
• Current student or recent graduate, or someone building a career in social — we care more about how you work than what you studied.

Preferred

• Video editing in CapCut, Premiere or similar.
• Photography or on-set experience.
• Experience using AI tools like Claude or ChatGPT to speed up drafting and research
• Familiarity with Loomly, Later, or any scheduling platform.
• An interest in beauty, wellness, skincare or lifestyle brands.
• Your own social accounts, or accounts you've run for someone else, that you're proud of.