Responsibilities

• Assist Senior Brand Manager in a variety of marketing initiatives including:
• Develop a brand partnership strategy and calendar, evaluating existing partners for the brands and making recommendations for new potential partners
• Development of communications to be used across various platforms (website, email, paid, PR, etc.)
• Develop creative briefs for new products, partnerships, and campaigns
• Track results and give strategic input on ways to optimize campaigns
• Support events team in the execution of Blue Point events and activations throughout the summer. Duties may include:
• Event planning and coordination across departments
• Interacting with customers to communicate key brand messages and product information
• Help get assets ready for usage for events, festivals, and/or samplings including boat bars, and more
• Cover events through photo and video in coordination with freelancers

Requirements

• Undergrad pursuing a degree in Marketing, Communications, or related field
• Must be 21-years of age or over
• Valid driver’s license required
• Ability to work 40 hours/week (onsite) for the duration of the internship
• This role will work a mix of weekdays during normal business hours (approximately 50-60%) and some evenings and weekends for events (approx. 40%-50%).

Preferred

• Experience in Adobe Creative Suite a plus, but not required
• Proficiency in social media platforms, namely Instagram and Facebook.
• Creative thinking and a keen eye for detail
• Strong organizational skills with an ability to manage multiple projects simultaneously and meet deadlines
• Proactive attitude towards problem-solving
• Passionate about learning/growing in marketing