Intern - Marketing & Merchandising

Charlotte, NC (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 2 months ago

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Job Summary

Support the stadium marketing and merchandising engine, helping plan, execute, and recap fan activations and campaigns while coordinating inventory, vendor relationships, and cross-functional logistics across gameday, in-season, and off-season cycles.

  • Assist activation ideation, vendor management, and promotional-item logistics to drive fan engagement.
  • Support merchandising campaigns, product pulls, inventory tracking, and procurement/store communications.
  • Learn department operations and perform duties across tasks to keep programs moving.

Job Description

Responsibilities

  • Assist Marketing team on new/current fan activations inclusive of vendor management, ordering promotional items, creative requests, event ideation and execution
  • Assist Marketing Coordinators in game theme planning, including NFL-wide themes and Carolina Panthers’specific activations across gameday, in-season, and off-season initiatives
  • Involved in research for marketing initiatives and future platforms
  • Co-manage organization of stadium storage and marketing inventory
  • Assist with department product pulls, merchandise ordering inclusive of communication with the internal procurement team, third-party vendors, and team store
  • Assist with merchandising campaigns involving strategy, internal communication and creative asset delivery
  • Responsible for merchandising recaps consisting of data entry, product tracking, internal order distribution
  • Manual labor often required (promotional item deliveries, event implementation, shipments, etc.)
  • Acquire general knowledge of department functions and duties to be able to assist on an as-needed basis.

Requirements

  • Bachelor’s degree or actively pursuing a bachelor’s degree and have interest and/or prior sports or entertainment industry experience
  • Must be proficient in Microsoft Office
  • Must be flexible to work evenings and/or weekends and all Carolina Panthers and Stadium events, including events held on weekends, nights, and holidays.
  • Must pass pre-employment screens.

Tepper Sports & Entertainment

Tepper Sports & Entertainment (TSE) owns and operates the NFL’s Carolina Panthers, MLS’ Charlotte Football Club and Bank of America Stadium in Charlotte, N.C. TSE is committed to making the greater Charlotte metro area the premier year-round destination for sports and entertainment in the Carolinas. From hosting 13 football-focused events annually, Bank of America Stadium now boasts nearly 40 annual major ticketed events. The diverse array of events attracts audiences spanning NFL, NCAA, high school football, MLS, international soccer, and blockbuster concerts. Beyond sports and entertainment, the venue accommodates hundreds of corporate and community events throughout the year and has served as a mass vaccination site in 2020, as well as an early voting site in the 2020 and 2022 elections.

Charlotte, North Carolina, USA
122 employees (24 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
34.6%
Direct
43.1%
Referral
5.5%
Social
15.3%
Paid
1.4%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
15 (12% of company)

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