Responsibilities

• Consumer Communications (Inbox & Brand Voice) - Learn Shock Top’s voice and tone guide; apply it consistently in email responses and templated replies.
• - Triage consumer emails: categorize, determine urgency, and route to correct owners (e.g., legal, PR, CX, sales, product).
• - Draft response templates for common inquiries; track updates in a template library.
• - Surface weekly insights (top themes, sentiment, issues).
• Strategic & Conceptual Marketing Support (1YP) - Participate in concepting sessions for priority brand moments (e.g., seasonal peaks, cultural tentpoles).
• - Ideate on concepts and support in outlining plans and notes as needed.
• - Support milestone tracking and stakeholder updates.
• Sweepstakes & Sampling Fulfillment - Coordinate prize procurement, winner communications, and logistics with approved fulfillment partners.
• - Ensure all sweepstakes executions meet legal, regulatory, age‑gate, and alcohol marketing requirements.
• - Maintain asset checklists for prize kits, sample kits, media kits.
• - Track budget and unit economics.
• Social Media Ideation & Content Support - Pitch timely, brand‑safe content ideas tied to cultural moments/zeitgeist, holidays, tentpoles, and dayparts/occasions relevant to Shock Top consumption.
• - Develop low‑lift content drafts (copy suggestions, meme formats, moodboards) in the Shock Top voice.
• - Track performance vs. benchmarks with Social Media Manager.