Intern-Marketing

Birmingham, AL (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the internship program experience while coordinating the Marketing Division’s core revenue and product activities, enabling hands-on exposure to sales, retention, and cross-functional product work for students.

  • Internship Program: Training and development support within the marketing and business environment.
  • Sales & Retention: Support group account service, maintenance, and upgrades across health, dental, long-term care, and life products.
  • Product & Communications: Assist product development, profitability analysis, advertising, direct marketing, and market research efforts.

Job Description

Responsibilities

  • The Internship position is designed for student workers who are still completing their education. The internship program is designed to provide practical work experience as well as exposure to our business environment.
  • Intern positions are of limited duration and are designed to provide daily oversight with emphasis on training and development of the student.
  • The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts.
  • It is also responsible for individual, senior products and long term care sales and retention.
  • Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products.
  • The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.
Blue Cross and Blue Shield of Alabama logo

Blue Cross and Blue Shield of Alabama

Blue Cross and Blue Shield of Alabama is the largest provider of healthcare benefits in Alabama, providing coverage to more than 2.9 million people in Alabama and other areas of the country. We employ over 3,500 people at our corporate headquarters in Birmingham, Alabama, as well as service centers and satellite offices throughout Alabama. In business since 1936, Blue Cross is a solid, stable company that is positioned for growth in the 21st century. Our customers are individuals representing nearly 20,000 companies, including many of the states and country's largest corporations, as well as small businesses with as few as two employees. Today's dynamic healthcare market requires that we identify and utilize the best available talent to provide outstanding value and service for our customers.At Blue Cross, our strategy is simple: serve customers through value-driven quality products and services. We are in the people business, and our corporate values reflect this. That's why we're called "The Caring Company." We've been cited for excellence in performance, financial strength, innovation and human resources. Yet, we do not rest on past achievements or laurels. Each day brings an opportunity to create something better. This same standard of excellence and concern for others extends to our associates.Blue Cross and Blue Shield of Alabama is an Independent Licensee of the Blue Cross and Blue Shield Association.

Founded in 1936
Birmingham, Alabama, USA
2.7K employees (122 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
24.3%
Direct
53.8%
Referral
5.6%
Social
15%
Paid
1.3%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
109 (4% of company)

Recent News