Responsibilities

• Research creators, communities, audiences, and cultural trends to inspire campaign strategy and creative development.
• Monitor emerging social media, platform, and internet trends, turning observations into actionable insights for the team.
• Support the development of creative briefs, campaign concepts, presentations, and client-facing materials.
• Contribute to brainstorming sessions, bringing fresh ideas and cultural references to campaign development.
• Assist in conducting cultural, competitor, and community audits to help inform strategic recommendations.
• Review creator content and provide thoughtful feedback to help strengthen creative execution and brand alignment.
• Support campaign reporting by analysing performance data and identifying key insights and learnings.
• Stay immersed in the Creator Economy, following creators, platforms, and cultural moments that shape consumer behaviour.
• Support the wider Creative Strategy team with research, coordination, and day-to-day project needs.

Requirements

• Currently pursuing a degree in Marketing, Communications, Advertising, Media, Business, or a related field.
• A genuine passion for social media, creators, internet culture, and digital storytelling.
• Naturally curious, with a strong interest in understanding consumer behaviour, emerging trends, and online communities.
• Strong research, analytical, and creative thinking skills.
• Excellent written and verbal communication skills.
• Highly organised with strong attention to detail.
• Comfortable working independently while collaborating with cross-functional teams.
• Proficiency with Microsoft Office and Google Workspace.
• Familiarity with platforms including TikTok, Instagram, YouTube, Reddit, Pinterest, X, and emerging social platforms.
• Experience using AI tools to support research, ideation, or content development is a plus.

Benefits

• Hands-on experience developing creative strategy for global brands.
• Exposure to every stage of the creative strategy process—from cultural insights and research through campaign ideation and execution.
• Mentorship from experienced strategists working at the forefront of the Creator Economy.
• Opportunities to collaborate with creators, creatives, and cross-functional teams across the business.
• A deeper understanding of how brands connect with culture through creator marketing.
• Potential future full-time opportunities based on performance.