Integrated Media Planner at Wpromote, LLC | USA | $70K/yr – $80K/yr

Integrated Media Planner

USA (Remote)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own cross‑channel paid media strategy and optimization, turning performance data into budget decisions, testing programs, and client-ready guidance across awareness to conversion.

Multi-channel planning and optimization: shape integrated media plans and investment approaches across search, social, programmatic, and emerging formats.
Audience, measurement, and insights: drive audience research, attribution thinking, and framework development to tell a clear performance story.
Client-facing storytelling: deliver strategic recommendations, performance updates, and planning documents that influence how brands engage their customers.

Job Description

Responsibilities

Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages
Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents

Requirements

2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
Familiarity with attribution methodologies and measurement frameworks
Strong analytical and problem-solving skills with exceptional attention to detail
Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
Excellent oral, written, presentation, and interpersonal communication skills
Strong organizational, time management, and project management capabilities
Ability to manage multiple projects and priorities in a fast-paced environment
Bachelor’s degree in Marketing, Communications, Business, or related field

Preferred

Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives.
Experience working on omni-channel retail brands with both online and offline conversion goals is a plus.
Knowledge with audience targeting, forecasting, and budget management
Experience contributing to integrated media strategy and campaign testing frameworks
Working knowledge with clients with a distinct national vs. local media strategy