Integrated Media Planner at True Media | Minneapolis, MN

True Media

Integrated Media Planner

Minneapolis, MN (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated media planning and measurement across traditional and digital channels while aligning with client goals and driving cross‑team activation.

Integrated Media: Build cross‑channel plans across TV, print, OOH and digital with clear roles and investment priorities.
Measurement & Reporting: Define KPIs, connect media to outcomes, and own final reporting.
Collaboration & Optimization: Align with Activation Specialists and vendors to launch, pace, and optimize campaigns.

Job Description

Own integrated media planning and measurement across traditional and digital channels, aligning with client goals, guiding strategy, and ensuring cross‑team activation and optimization.

Integrated Media: Develop cross‑channel plans spanning TV, radio, print, OOH, social, programmatic, and search with clear channel roles and investment priorities.
Measurement & Reporting: Define KPIs, connect media to outcomes, and own final reporting and insights.
Collaboration & Optimization: Work with Activation Specialists and vendors to launch, pace, and optimize campaigns while maintaining plan integrity.

True Media

True Media is an independent media agency helping leading and emerging brands across North America build stronger connections with customers. True works closely with clients and creative agencies to apply deep media expertise and genuine human perspective to find what's true and elevate brands across all digital, traditional, social and performance media channels.

Founded in 2005

Columbia, Missouri, USA

186 employees (70 in marketing)

www.truemediaservices.com