Responsibilities

• Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), Display, and offline channels.
• Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
• Influence across teams with similar objectives to align resources and direction, acting as a primary point-of-contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 4 years of experience in paid media management, integrated marketing, or a related field.
• Experience with multi-channel projects from start to finish as an individual contributor.

Preferred

• Experience in paid media strategy/execution and agency management with an AI-first mindset.
• Track record of "big ideas" where you successfully used media placements and strategic alliances to amplify a brand narrative in a non-traditional way.
• Ability to influence cross-functional stakeholders and global teams without direct authority.