Responsibilities

• Design and execute integrated marketing campaigns focused on new logo acquisition, spanning awareness, engagement, conversion, and pipeline acceleration
• Develop campaign frameworks tied to product launches, industry moments, sales priorities, and growth initiatives
• Own the development of campaign content and written assets, including (but not limited to):
• Campaign Assets (Benefit Overviews, Brochures, Infographics, Listicles, Whitepapers, eBooks)
• Demand Generation Blog articles
• Email copy and nurture sequences
• Landing page copy
• Webinar descriptions, slideware, scripting and promotional content
• Campaign messaging briefs
• Ensure consistent narrative alignment with Product Marketing positioning and ICP messaging guardrails
• Partner with Digital Marketing & Events Marketing to ensure campaigns include coordinated activation across paid search, paid social, retargeting channels, and industry events as part of an integrated omni-channel strategy
• Partner with Sales leadership and Revenue Operations to support defined MQL, SQL, and pipeline targets
• Align campaigns to defined ICP segments and growth priorities
• Monitor funnel health, identify conversion and velocity gaps, and implement corrective actions
• Optimize programs to improve marketing-sourced pipeline contribution and cost efficiency
• Collaborate with Product Marketing to translate positioning and value propositions into effective campaign execution
• Coordinate with Sales to align messaging to field priorities and campaign follow-up strategies
• Work with Customer Marketing as appropriate to ensure clean separation between new business and expansion initiatives
• Define campaign KPIs aligned to funnel progression (CTR, CVR, MQL conversion, SQL rate, pipeline contribution, opportunity velocity)
• Analyze campaign performance using CRM and BI tools