Responsibilities

• Partner with Product Development and Business Unit leaders to develop go-to-market (GTM) strategies and plans that align product launches and growth initiatives with marketing activation.
• Translate business and consumer insights into brand positioning, narratives, and integrated marketing plans that support brand and category growth.
• Lead the development of campaign strategies and creative briefs that clearly define objectives, target audiences, insights, and success metrics.
• Partner with creative agencies and internal teams to develop breakthrough ideas and campaigns that express brand strategy and drive measurable impact.
• Manage the end-to-end campaign process, from concept and creative development through asset delivery, ensuring alignment with business strategy, timelines, and budgets.
• Collaborate with across marketing teams to ensure cohesive messaging and activation across all channels.
• Serve as the key brand marketing liaison to Product, ensuring marketing initiatives support commercial objectives, growth logic and in-market execution.
• Coordinate cross-functional input from Product, PR, and Demand Generation to deliver cohesive go-to-market plans and integrated communication calendars.
• Monitor brand performance, campaign KPIs, and category trends; partner with analytics and insights teams to inform ongoing optimization across channels.
• Contribute to the development of frameworks and processes that improve campaign planning, creative alignment, and marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7–10 years of progressive marketing experience with proven expertise in brand strategy, go-to-market planning, and campaign development.
• Strong understanding of product commercialization and launch planning within a consumer goods or multi-channel environment.
• Demonstrated ability to partner cross-functionally with Product, Sales, and Channel Marketing to align business and marketing strategies.
• Experience developing brand narratives, creative briefs, and campaign plans that connect insight, strategy, and execution.
• Excellent project management skills; capable of leading multiple campaigns and workstreams simultaneously.
• Strong analytical skills with ability to interpret performance data and consumer insights to guide strategy.
• Skilled communicator with the ability to influence, align, and build trust across matrixed teams.
• Experience managing agency relationships and delivering integrated, results-driven marketing programs.
• Comfortable working in a fast-paced environment with a balance of strategic and executional responsibility.

Benefits

• From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and two floating holidays per year. You are also eligible to earn three weeks of vacation on an annualized basis.