Responsibilities

• Lead the planning, execution, and measurement of omnichannel marketing campaigns that support brand growth, customer acquisition, retention, and win-back initiatives.
• Oversee cross-functional teams and agency partners to ensure alignment and execution excellence across all marketing channels.
• Develop integrated marketing strategies based on consumer insights, business objectives, and competitive analysis.
• Manage marketing budgets, ensuring campaigns are delivered on time, on budget, and with measurable impact.
• Act as the primary owner of campaign operations, including creative review, signage and kit management, social activations, direct mail, and other marketing programs.
• Serve as a mentor and leader for marketing specialists and project managers, providing guidance on best practices, processes, and execution standards.
• Analyze campaign performance and make data-driven recommendations to optimize future programs.
• Champion process improvements, including project management systems (e.g., Monday.com), workflows, and cross-functional collaboration.
• Support store-level marketing initiatives, grand openings, and relocations, ensuring a consistent brand experience.

Requirements

• BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 5+ years of marketing experience, with a focus on integrated, B2C, or omnichannel campaigns.
• Strong understanding of both traditional and digital marketing channels (social, SEO, display, video, email, direct mail).
• Financial acumen, including budget management and basic accounting/approval tasks.
• Exceptional project management and organizational skills, with the ability to lead multiple initiatives simultaneously.
• Excellent communication, collaboration, and leadership skills.
• Experience with marketing analytics, campaign measurement, and optimization.
• Passion for marketing integration, creativity, and delivering results in a fast-paced, resourceful environment.
• Proficiency in Microsoft Office; experience with project management software (e.g., Monday.com) is a plus.

Benefits

• Comprehensive medical, pharmacy, dental, & vision plan options.
• Health savings account (with enrollment in the high deductible health plan option).
• Health & dependent care flexible spending accounts.
• Company-paid basic life and AD&D insurance.
• Voluntary supplemental life insurance.
• Company-paid short-term disability and voluntary long-term disability insurance.
• Pre-tax and Roth 401(k) with company match.
• Paid vacation, sick, and bereavement leave.
• Paid holidays, including a floating personal day.
• Employee assistance and wellness programs.