Responsibilities

• Growth & Launch Ownership: Lead integrated campaigns for brand objectives and product launches across consumer touchpoints.
• Go‑to‑Market Leadership: Plan, position, message, and measure campaigns for new products with cross‑channel activation.
• Cross‑Functional Partnerships: Align with product, creative, retail, and commercial teams to drive awareness, engagement, and conversion.
• Insights to Strategy: Translate consumer trends, insights, and competitive intelligence into actionable marketing plans.
• Creative Frameworks: Contribute to briefs and strategic frameworks that guide creative and reinforce brand positioning.
• Campaign Execution: Manage or support select integrated campaigns from planning through delivery within scope.
• Coordination & Timelines: Coordinate internal teams and agencies to ensure timely execution of initiatives.
• Brand Relevance: Identify opportunities for culturally resonant storytelling and experiences.
• Shopper Marketing & Retail: Collaborate on shopper programs with retail partners to support acquisition and growth.
• Measurement & Optimization: Help define KPIs, gather insights, and contribute to optimization recommendations.
• Influencer & UGC: Support influencer marketing and content programs, briefing creators, and integrating social storytelling.
• Market & Channel Innovation: Stay current on consumer behavior, category trends, and new marketing channels.

Requirements

• Bachelor’s degree required.
• 4–6 years of experience in integrated marketing, brand marketing, or product marketing within a consumer-facing organization.
• Demonstrated experience writing creative briefs, supporting and/or leading campaigns and go‑to‑market initiatives across multiple channels.

Preferred

• MBA preferred.
• Experience working cross‑functionally with brand, product, creative, and commercial teams at a global brand is strongly preferred.