Responsibilities

• Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region.
• Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives.
• Generate and adhere to marketing budget.
• Book and account for all advertising and media ensuring funds are allocated to correct partners.
• Oversee advertising settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales.
• Develop ad copy.
• Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.

Requirements

• BA/BS Degree (4-year) In Marketing/Business Communications or a related field
• 4-6 years Of related work experience
• Experience with media buying, executing digital media plans and omni-channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
• Knowledge of programmatic media and real time bidding
• Knowledge of data analysis and budgeting
• Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
• Excellent interpersonal skills with the ability to build and cultivate relationships
• Demonstrates creativity and documented immersion in Social Media
• Proficient in content marketing theory and application
• Ability to switch from creative to analytical side and prove ideas are analytically sound
• Team player with the confidence to take the lead and guide other employees when necessary
• Knowledge of music industry
• Analytical in nature using data to drive decisions

Benefits

• Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.